About Us
We don’t just build appliances — we build comfort, connection, and trust. With Turkish roots and global reach, Simfer brings reliability into every kitchen. Because a home isn’t made of walls — it’s made of warmth.
At Simfer, we believe home is more than just a place — it’s where life happens. It’s where everyday routines become meaningful moments, and where warmth, comfort, connection, and reliability matter most. That’s why we design appliances that help turn a house into a home: practical, thoughtfully made, and built to support real lives.
Rooted in over 40 years of expertise, Simfer is the oldest and most established brand under Sersim, a leading Turkish home appliance manufacturer. Today, our product range spans cooking appliances, refrigeration, and commercial cooling and freezing solutions, meeting the evolving needs of families and businesses in over 150 countries.
Simfer operates three modern production facilities covering 240,000 square meters and produces up to 6 million units annually with the support of over 2,000 dedicated employees. We blend elegant design, cultural adaptability, and technical performance into everyday reliability.
We offer an extensive range of appliances, from freestanding cookers and built-in ovens to energy-efficient refrigerators and dependable commercial freezers. Each is designed to be functional, reliable, refined, and ready for everyday life.
As we grow toward our vision of becoming one of the world’s top 10 most preferred appliance brands, we remain grounded in who we are: genuinely Turkish, family-centered, and always forward-thinking.
Genuinely Turkish
Simfer proudly bridges East and West by embracing its authentic Turkish roots.
Inspiring
We inspire our people to think one step ahead. We challenge conventions, design with purpose, and strive for constant improvement.
Family-Focused
We listen closely to families to understand their everyday needs — helping turn a house into a home.